OUR STORY
Armor of Christ (AOC) INC. represents a lifestyle. We are an apparel company with a mission to impact lives by providing quality clothing reflective of whose we are and what we represent. We exist to encourage others to embrace the true teaching and example of Christ.
Our vision is to provide quality clothing for those who identify with living a set-apart lifestyle honoring our Savior and King. We are an unapologetic company calling upon those who identify with the true teachings of Christ to put on the spiritual armor that enabled Him to change the world.
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AOC INC. represents unwavering faith and commitment to sharing truth. The company embodies the devoted and bold faith that young King David demonstrated when facing Goliath in 1 Samuel 17 (NKJV).
When setting out to fulfill our vision, we were immediately met with resistance. Our Goliath came in the form of the giant sports apparel company, Under Armour®. Much like with David, some among us viewed Under Armour® as an insurmountable Goliath. But what our attorneys, friends, and family members, as well as Under Armour® did not realize was the God of Israel would go before us. We truly know that "the weapons of our warfare are not carnal but mighty through God to the pulling down of strongholds." 2 Corinthians 10:4 (NKJV)
We understood that Under Armour® was conducting business within the legal parameters of the law. More importantly, we understood that there was a much higher law working on our behalf-one that gives a steadfast spirit and unwavering heart to those He calls.
The conventional tactics of lengthy and expensive court proceedings to complicate AOC INC.'s ability to register and use the word,“Armor,” in our company's name would not work.
Three years later, we were still fighting and standing without wavering, as we were committed to our vision.
Our three-year court battle included multiple offers from Under Armour® to persuade us to exchange the vision for money. The offer started at $6,000, and ultimately ended at $10,000,000. Yes, that is correct-$10 million dollars to change the name that was given to us by the Most High.
But from the very beginning, AOC INC. was devoted to the Most High God, and we were not the owners but stewards and could neither be bought nor sell what we had been entrusted.
AOC INC. holds no ill feelings towards the company, Under Armour®.
We believe the battle provided the perfect opportunity for AOC INC. to lead by example. The battle was also necessary for solidifying our faith in our calling, according to James 1:2 (NKJV):
"My brethren, count it all joy when you fall into various trials, knowing that the testing of your faith produces patience. But let patience have its perfect work, that ye may be perfect and complete, lacking nothing."
In hindsight, we understand that the purpose of our experience
with Under Armour® served the same purpose as Pharaoh’s, according to Romans 9:17 (NKJV)
For the Scripture says to the Pharaoh, “For this very purpose I have raised you up, that I may show My power in you, and that My name may be declared in all the earth."
Our experience and actions are the hallmark of our company, which are about standing strong in one’s beliefs in the face of seemingly insurmountable odds and temptations.
We hope our story inspires you to take a stand for your vision, belief, and dream of making a difference for Christ. We hope our clothing line will serve as a constant reminder that we’ve been called to a lifestyle and not a religion. Regardless of what this world may throw at us,
“in all these things we are more than conquerors through Him who loved us." Romans 8:37 (NKJV)
So, put on the whole Armor of Christ daily and having done all, stand!
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